Category: Graduate Blogs
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Healthy Decisions by Gen Z
One of the brands I recently learned about is Athletic Brewing, the #1 non alcoholic beer brand in the United States. Something unexpected that I’ve learned while working with Athletic Brewing is the large scale trend among Gen Z is based around healthy living. I was obviously aware of the dry January and 75 hard…
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Color Association
Colors are key components in the ways audiences perceives and remembers a brand or product. This idea is known as color psychology.
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Personal and Business Identity
“Every typeface has its own personality and projects a specific character – choose wisely to set the right mood and tone for your design project”. – Cath Caldwell
Maeve Catherine 