As I prepare to escape reality for a week and read a minimum of 4 books, I decided to conclude my exploration of UX Design by creating a journey map.

Journey mapping is “a visual or graphic interpretation of the overall story from an individual’s perspective of their relationship with an organization, service, product or brand, over time and across channels”. No user takes the same route to discovering information they need and a business drives them to. Understanding the paths that users take to achieve their goals can help establish UX design changes that need to be implemented. Megan Grocki, from UX Mastery, explains the 5 components that each journey map must include:

Personas: the main characters that illustrate the needs, goals, thoughts, feelings, opinions, expectations, and pain points of the user;
Timeline: variable phases (e.g. awareness, decision-making, purchase, renewal);
Emotion: peaks and valleys illustrating frustration, anxiety, happiness etc.;
Touchpoints: customer actions and interactions with the organization. This is the WHAT the customer is doing; and
Channels: where interaction takes place and the context of use (e.g. website, native app, call center, in-store). This is the WHERE they are interacting.

In this journey map I continued analyzing the Goodread’s user, Emma. Emma is a 15 year old female who in this scenerio just completed a book that she rated 2/5 stars, which is unlike her. Her expectations when using the Goodreads application is to interact with the software and discover her next book.

Personas: Emma who has expectations of logging finished book, discovering recommendations for next read, revisiting TBR + Read lists when needed and logging when she starts a new book.
Timeline: Share, Explore, Revisit & Adjust Search, and Select
Emotion: I used emojis to help visually present the emotions she is having.
Touchpoints: Emma is going to different tabs and pages within the Goodreads app.
Channels: Emma is using the Goodreads application.

Look at my journey map below:

Journey Map